Creating your Freelance Website

Your Digital Home

The first marketing (and arguably the most important!) tool you’ll need is a website.  In choosing this digital home for your business, you’ll want to make wise decisions to present your business in the most professional manner.  

Choosing a Platform

When you’re first starting out, navigating the DIY web design world can be confusing.  What’s the difference between Wix & WordPress and does it really matter?  The answer is… yes.  

Wix

With hundreds of templates, Wix allows you to build your website using beginner-friendly tools inside its site. Wix can be used to create small business & portfolio style websites and is also e-commerce friendly.

Squarespace

Squarespace comes with a large library of ready-made templates.  Just add your content, adjust the colors, choose your fonts, and you’ll be designing in no time with their easy to use drag & drop builder.  Every Squarespace account also comes with a suite or marketing features.

Weebly

Weebly offers a drag & drop builder using existing templates that you can customize with your own brand colors and content.  Weebly fully integrates with Square & has a new marketing platform as well.

Wordpress

This site you’re reading is powered by WordPress – as are 30% of all websites online.  WordPress has an endless array of powerhouse tools to completely customize your site.  It’s less out of the box than the other DIY options, but purchasing & installing a beautiful theme is easy peasy.

Designing Your Digital Space

Your website should be a direct reflection of who you are & what services or solutions you provide to your customer.  Things to consider when planning your site:

  • Reflect your style – Use your website to let your personality shine & attract the right type of clients.
  • Be easy to find – Is your email address or a contact us page easy to find?
  • Be interesting to visitors – Lower your bounce rate by immediately grabbing the attention of your site visitors.
  • Make sure your site is mobile responsive – most current WordPress themes are mobile responsive.  Before you hit publish, preview your site on all devices.
  • Use high-quality graphics – No one likes pixelated graphics, so make sure you’re using high enough quality graphics & photos on your website.

Design an Eye-Catching Freelance Website

“Make it simple, but significant.”

– Don Draper

Freelance Mom's Top WordPress Theme Picks

1.  Divi – easy to use drag & drop builder with pre-built layouts to create wow-worthy sites. 2. Splendor Theme – designed by Restored316 Designs, this theme is perfect for the female entrepreneur. 3. Kreativ Pro Theme – Another excellent theme built for the entrepreneur in mind!